Structure your sales ‒ Track your progress.
Fortitude is the strategic partner companies turn to when they want to sell more – and sell better. With a rigorous, data-driven and customer-centric approach, Fortitude structures and aligns sales performance to drive sustainable growth.
Our expertise in sales process optimization
We take a deep dive into your sales process, from first contact to close, to clarify each step, remove friction and strengthen message alignment.
Our methodology includes:
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Detailed mapping of your current sales processes and scripts
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Identification of grey areas and blind spots that slow down or block conversion
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Implementation of clear and repeatable standardized steps for all your salespeople
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Integration of proven sales management principles to understand the real drivers behind buying decisions
Higher revenue and close rate. We increase your close rate by at least 10% within 90 days.
An approach grounded in the field, driven by rigor and determination.
Engineer and entrepreneur, Jean-François has spent over ten years decoding what truly drives business growth.
His conclusion is clear: sales performance isn’t about instinct or charisma – it’s about method, structure and consistency.
That conviction led to the creation of Fortitude, with a clear mission:
to help leaders build a predictable sales function aligned with long-term growth.
“A powerful sales function is about consistency… and the courage to do things differently.”
Build predictable growth
Nicolas Mailhot
I had the good fortune to meet Jean-François Thibault, P.Eng., of Fortitude Sales Development Inc., when I was looking to improve my sales approach. He showed me that business development is about consistency and boldness. Thanks to him, I now embrace contacting new people and use my time efficiently. Jean-François gave me a clear way to run meetings, helping me focus on clients' needs and adapt my pitch. He also showed me how to use LinkedIn for prospecting and integrate it into a targeted approach without losing the human touch. He is a valuable ally in building an effective sales approach. Thank you, Jean-François Thibault!
Alexandre Bougeard, P.Eng.
Jean-François can clarify complex systems into simple processes. The way he works is like an art form. I had the chance to collaborate with him to automate parts of my business: marketing, customer loyalty, lead generation, and converting leads into appointments and sales. I highly recommend him. Work with Jean-François to clarify your vision, systematize processes, and improve efficiency for you and your team. He is generous with knowledge and skills in sales. He is truly a gold mine for your business's success.
Jonathan Miljour
I have had the opportunity to work closely with Jean-François, and I can say without hesitation that he is a true force in business development. His dynamism, rigor, and focus make him a key player in driving any company's growth. He knows how to identify and capitalize on strategic opportunities that propel an organization to the next level. If you are looking for someone who can bring value to the table and make a real difference, Jean-François is the person you need!